About
Driven Frontline helps the people working inside dealerships get better at what they do—and prepare for where they want to go.
Hi. I’m Matt
I’ve been in automotive for 25 years. And it’s always seemed odd to me that the people on the floor – the Frontline – were often the people given the least training, tools, and information. Especially when the people on the floor are the face of the company when dealing with the customer. So, I founded Driven Frontline to change that. Driven Frontline brings together automotive experts to give you the advice, tips and tactics that you can you use, on your own, to level up. Because I believe today’s salespeople may not need to work harder to be better. They might just need more tools to maximize their potential.
What we do
Closing the gap
Driven Frontline exists to help close that gap. Through candid interviews, useful articles, and practical videos, we make the experience and knowledge of automotive’s best operators accessible to the people doing the work every day.
Interviews · Articles · Videos
The frontline
Frontline employees are the heartbeat of automotive retail. They speak with the customers, answer the leads, set the appointments, solve the problems, and create the experiences that shape how people feel about buying a car. Yet this essential group often receives the least access to meaningful information, training, and professional development.
From the founder
Meet Matt Jones
Why it matters
The people doing the work deserve the mic—and access to information that can make them better.
When frontline professionals have better information and greater opportunities to develop, everyone benefits. Employees build stronger careers. Customers receive better experiences. Dealerships develop better teams. And the automotive industry becomes stronger.
